Personalization It's fairly easy to automatically insert an email

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Statistics make mobile optimization for emails essential. More email views occur on mobile than on desktop screens. With so many consumers reading emails on their mobile devices, it's essential that your emails are mobile-friendly and easily viewable by recipients with minimal scrolling and zooming. However, it doesn’t just have to be mobile-friendly. Email marketing in 2019 also has to adapt to other devices. More and more users are using tablets to view emails. And mobile and tablet sizes vary. It’s important that your emails respond to screens of all sizes and render correctly on all devices. 5.- recipient's name into an email greeting. That's basic personalization, nothing new for email marketing. However, personalization will take a different path in email marketing strategies in 2019. With so much data stored in marketing automation strategies, you can personalize messages using much more than just the recipient's name.


Imagine that you sell a variety of products emergency hospital contacts on your e-commerce store and you are currently offering a discount on one of those products: an insulated helmet for workers working in cold temperatures. You can have two approaches to communicate this to your audience: You could send an email announcing the discount to everyone on your email list. However, it would be relevant only to those who work in the construction industry, for example. Other users will see the email as irrelevant. And some may even unsubscribe because they are not interested in this type of advertising. You can segment your contacts based on their attributes to create a list of targeted recipients. Then, you send that email only to those contacts because you know the offer is relevant to them. That second type of personalization will increase customer engagement and customer satisfaction.