Strengthening the Title
The modifiers are there, now we just need to strengthen them.
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We have strengthened our modifiers with words that increase the clickability of the site in search results. This is also very important, because CTR affects not only the promotion of the site, but also sales from it.
There are a lot of enhancing words, as well as modifiers, the main thing is to choose them wisely and not overdo it with their use.
Magnet words for Description
As with the Title tag, the Description meta tag also needs to be actively worked on. The simplest thing you can do is to insert magnet phrases into the meta description, which will greatly increase the clickability of the snippet in search results.
The most common magnet phrases you can use are:
Discount only today
Monthly Sale
Save x% on…
Large selection of ___ at a guaranteed low price
Well, and so on and so forth.
Content of category and product pages
The next thing you should definitely pay attention to is the content of your landing pages. Let's start with the text.
Write full texts
Of course, the days of SEO texts, where everything was based on keywords, have passed; they have been replaced by useful texts that help not only promote pages, but also increase conversion from them.
Write full, high-quality and useful texts for users on all categories and on the most important product pages. The phrase “Nobody reads them” has also lost its relevance. If a person is interested in buying a product, he will definitely read about it.
Have you written a good text? It's time to add a couple of key phrases to it, depending on the volume of the text. Don't think about such concepts as "number of occurrences", "document nausea" and so on. All this is not important now.
The main thing is that you get a quality text containing the promoted words. When everything is perfect “according to SEO”, there is nothing good about that either.
Use short URLs
There is a theory that search engines gambling data japan phone number URLs the same way they treat texts.
URL size and position dependence
URL size and position dependence
The lower the degree of inclusion of the key phrase, the less relevant it is considered. Therefore, we highly recommend using the shortest URLs that contain key phrases. It is best if your URL consists of 1-2 two words.
Internal links
Internal links will be on your site anyway, especially if you structure your site correctly. However, you can help the process of natural internal link building by manually adding links.
For example, if you have written a blog post, you can link to product category pages or to the products themselves, which will undoubtedly have a positive effect on the promotion of such pages.
Implementation of micro-markup
Micro-markup of pages is not a ranking factor, but it is very useful for creating beautiful snippets of a site in search engines and social networks.
Example of embedded Open Graph micro-markup
Example of embedded Open Graph micro-markup
Your online store must have Open Graph markup for social networks and Schema.org for search engines.
You can mark up everything from product images and breadcrumbs to ratings and organization data. The more content you post, the more chances you have to form a beautiful and clickable snippet .