The key to success lies in applying good practices

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Sending personalized mass emails allows you to send a large number of emails to a list of recipients with the aim of promoting products, services or sharing relevant information. to avoid falling into the dreaded spam box, improve return on investment (ROI) and ensure high deliverability . Here we explain how to send mass emails effectively without becoming spam. TABLE OF CONTENTS How to send personalized mass emails successfully Segment your contact lists Keep contact lists clean Take care of your reputation as a sender Offer engaging and personalized content Set an appropriate sending frequency Run tests to optimize your emails Sending mass emails comparison between MDirector and Outlook Disadvantages of Outlook for mass mailings Advantages of MDirector for mass mailings Sending mass SMS as a complement to emails Advantages of SMS Marketing How to send personalized mass emails successfully To carry out effective and personalized mass mailings, it is essential to properly segment contact lists , take care of the sender's reputation and offer valuable content, among other key factors.


Laura Atkins, email deliverability expert and build outlook business mailing lists owner of Word to the Wise, put together a comprehensive list of spam trap categories. [bannerHero] These are some of the most common Spam Traps: 1.- Pristine Traps Pristine Traps are email addresses that are published on public websites, but are hidden so that a normal user will never see them. The only people who find and send emails to these addresses are those who use incorrect collection processes. Such as searching the Internet for anything that looks like an email address. If you have obtained email addresses from websites, or purchased a list, which often includes fake email addresses, you may already have Spam Traps on your list. 2.- Recycled Traps Recycled Traps are email addresses that were used by real people in the past, but were abandoned and at some point the inbox provider turned them into a trap.