Are you able to measure the effectiveness of your e-mail newsletter?

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There is no point in sending out an e-mail newsletter.
If you do not properly measure the effectiveness and go through the PDCA cycle, your marketing results will not improve.

We recommend using Google Analytics to measure the effectiveness of your email newsletter.
In this article, we will explain how to use Google Analytics to measure the administration directors email lists effectiveness of your email newsletter. Learn how to measure effectiveness and steadily improve your marketing results.


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table of contents

How to measure the effectiveness of your email newsletter with Google Analytics
How to measure URL clicks
How to measure email open rates