There are many online courses or books that new zealand email list explain how to do branding or how to create a brand identity from scratch, so the approach of this article will be different: let's look at the success story of Lego, the brick company that perhaps better than many others has been able to renew itself over time and take care of its image. In another article dedicated to local marketing we saw how the strength of brand positioning is fundamental in a local social marketing strategy. By reporting some examples of successful marketing funnels , we begin by discussing the case of Beardbrand and how it managed to generate leads through a quiz of 10 questions that were not at all trivial.

In the article where we talked about how to find new customers online thanks to social networks, we saw that Facebook and its users love videos and that these are the best tool to spread the message of your brand. Speaking of captivating videos, also read the 6 ideas that we proposed to create fun videos to promote a restaurant on social networks . Finally, speaking about advertising for a tattoo studio , we have seen that creating gadgets (to give away or sell) is very useful for strengthening your brand. They are still bricks, but this time they are designed for adults to relieve stress.