Create a campaign with only one ad group

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To run hypothesis testing in VK Ads, you need to follow the algorithm described below.

In the campaign targeting parameters, set the broadest possible socio-demographic framework. This will allow the algorithms to learn efficiently without the obstacles of a narrow audience.
Create several ads in a single group with 2-4 japan telegram database creatives (images and videos) for each of them. Thanks to this, VK Advertising will expand its reach and provide more information so that you can draw conclusions later.
Set the daily budget of the group so that it is enough for 2-3 target actions per day.
Give your campaign 3 to 5 days to collect data that you will then analyze.
Assess how well the selected creatives performed. You choose the metric yourself depending on its importance for your campaign. For example, it could be the cost of the target action.
Disable ineffective creatives and let the successful ones continue to work.
How to test strategies
Your task at this stage is to check how well the “targeting + creative” combination works.

Read also:
How to advertise branded articles in Zen via VK Ads

Launch a new campaign (don't test it in an existing one) and create 2-4 ad groups in it.
Set up different targeting for each group. In the first one, you can choose very broad socio-demographic targeting. For the second one, focus on keywords and negative words. And for the third one, you can upload your audience, which you will receive from the company's CRM.
Take the most effective creatives from the previous stage.
At the launch stage, define a daily budget at the level of 2-3 target actions, as in the previous step. Wait 3-5 days for the algorithm to learn.
Analyze the results and turn off ineffective creatives.
How to test targeting
Use statistics to track the performance of active campaigns and disable targeting that does not show positive results. For this, you can use not only VK Ads dashboards, but also the capabilities of the click.ru ecosystem .