Default channel grouping for acquisition reports

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"Default Channel Group" is a feature that divides all visits into groups that are predefined by Google Analytics. It is applied to each session.
It is located in "Acquisition → All Traffic → Channels".

"MCF (Multi-Channel Funnel) Channel Grouping" is a function that applies to actions that chief and vp of training email list led to conversions across sessions and channels
. It is useful for analyzing each conversion in detail. It is located in "Conversion → Multi-Channel".

Below we will explain each channel group in more detail.

Default Channel Grouping is a function that divides all sessions into channel groups (groups that broadly categorize inflow sources) that are predefined by Google Analytics .
When you look at the Acquisition Report, you can see data on acquisition, behavior, and conversion for each channel group.
The table below summarizes what specific inflow sources each channel group represents.

Channel Group Contents
Organic Search This category includes traffic from search engines,
excluding listing ads (paid ads that appear in search results).
Paid Search Traffic from listing ads is classified here.
Display Traffic from display ads is classified here.
Other Advertising This category includes traffic from advertisements other tha