Prioritize diversity and representation

[phonenumber]

However, finding the right influencers canada b2b leads for your brand, regardless of size, isn’t easy. That’s where tools like Sprout Social Influencer Marketing (formerly Tagger), help. They enable you to find the right influencers to promote your brand and manage influencer campaigns, while also helping you measure your success.

Sprout Social Influencer Marketing platform graphs showing influencer performance
There are so many influencer marketing trends, but diversity and representation is here to stay—there’s a business case for it. According to Index research, skepticism around performative activism is on the rise.

It’s not just about partnering with influencers who represent diverse backgrounds, but engaging with them in a meaningful way. For example, if your brand wants to honor Pride month, then work with an influencer from the LGBTQIA+ community—or better yet, support those influencers all year round. Your customers are bound to notice your efforts.

Lilly Singh, a long-time social media influencer who’s part of the LGBTQIA+ community and the South Asian community, uses her unique brand of humor to promote brands that share her values, such as Skillshare. With this partnership, Skillshare gets more eyes on its brand—eyes that may not have followed the brand to begin with. And, with an influencer like Lilly Singh backing up the brand, her followers may be more interested in Skillshare going forward.