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Less work for your team, more reward for the entire company. According to data from Statista , personalized marketing is what users crave. 90% of respondents in an April 2017 marketing survey said they find personalized messages “ very engaging ” or “ somewhat engaging .” If you’re not using automation, it’s time to start. It will save you time, help you build relationships with your users, and increase brand awareness and personalize your marketing. 4.- Not creating sufficiently attractive subject lines Bad practices in an email marketing strategy It’s easy to neglect your email subject lines after spending time and resources crafting an amazing email. If you neglect your subject lines, you could miss out on opens. This means your subscribers will never see, read, or engage with your emails. And of course, it won't matter how well designed they are because no one will read them.


Which is very bad for your email marketing hospitals email list because it means wasted budget and wasted time. Instead, avoid bad practices in an email marketing strategy and stick to creating clear subject lines. Compelling email subject lines make your messages irresistible from the moment they reach your readers’ inboxes. Some good tips include: Keep it short . Remove filler words . Put the most important keywords at the beginning . Write a clear and simple subject . 5. Not optimizing for mobile users sklum Another bad practice in an email marketing strategy involves smartphones. Mobile Internet traffic accounts for more than half of all Internet traffic, according to StatCounter. That number exceeds traffic from desktop computers and tablets. In other words, if you're not optimizing your email marketing for mobile users, your messages will display poorly and won't work on most devices.