Multimedia advertising can take many forms, each with its own characteristics. Let's look at the most popular formats.
1. Video advertising
Video is one of the most powerful multimedia advertising formats. Video can convey a lot of information in a short time and in a visually appealing form. Video advertising can be placed on various platforms, such as:
social networks (Instagram, Facebook, YouTube);
video platforms (YouTube, Vimeo);
TV channels.
Video is often used in formats that can be either short (15–30 seconds) or longer (up to several minutes).
2. Animation
Animation is a format that allows you to create dynamic, bright and interesting georgia phone number list materials for the audience. Animation can be used both in banners and in videos. Unlike traditional videos, animation allows for a more flexible approach to creating advertising materials and effectively illustrating ideas.
Interactive formats are those advertising materials with which users can actively interact. For example, these can be banners on which you need to click, swipe, or fill out questionnaires. Interactive elements add play and involvement, which makes the advertising message more noticeable and attractive.