We've already talked a little about how on-page SEO is essential to achieving Digital Marketing goals, but it's always good to show specific reasons for this.
Check out 3 great reasons to start investing in on-page SEO practices right now — or improve your existing strategy:
1. Greater control over results
On-page SEO depends solely on your actions. Do what needs to be done, and the results will come. It may be technically laborious, but it works.
Unlike off-page SEO, which relies on others interacting with your page, on-page SEO is 100% in your hands.
2. Long-term effect
There are those who give up on SEO because they think the strategy doesn't produce results. In some cases, this is the result of poorly applied tactics, but most of the time it's simply a lack of patience.
SEO takes a few months to start showing the first signs architects email list of return, but once the results arrive, they have a long-term effect in favor of your business.
Read also: Return on Digital Marketing, how much time to invest?
3. Considerable increase in traffic
According to the Content Trends 2017 survey , 84.7% of people use organic search on Google to find content and information. In other words, the traffic coming from search engines is huge!
However, the largest portion of all this traffic goes to pages that take the trouble to do SEO to rank on the first page, preferably in the first results.
What is off-page SEO?
The concept of off-page SEO relates to the efforts made outside of your website to increase its authority and generate traffic to it. But how is this possible?
Digital Marketing uses so much cutting-edge technology and automated processes that it's easy to forget a basic truth: at its core, any and all actions, whether online or not, are about people, not things.
What have people done since the internet didn't exist to promote products, services and ideas in general? They created relationships and built partnerships with other people or institutions.