According to data from the Webshoppers (Ebit/Nielsen & Bexs Banco) study on online store revenue, the purchase and sale of products online grew by around 41%, with more than 194 million orders placed by Brazilian consumers. But how can you increase e-commerce sales through content and SEO strategies?
To increase sales, you need to set goals and use tools that help increase traffic and conversion. Content and SEO strategies have become great solutions to boost results!
How to increase e-commerce sales?
The online shopping market is growing and, with so many e-commerce options, capturing the user's attention is a challenge that many online stores face. Therefore, content and SEO strategies become something interesting for these sellers.
For those who want to attract new people, increase cyprus whatsapp data traffic, gain more visibility or achieve the main goals of their segment, digital marketing has several tools that can help with these tasks, helping to attract qualified leads and convert them into actual buyers.
To increase e-commerce sales, there are some basic factors that deserve attention. They are:
Having a correctly segmented audience
Although it may seem obvious, many online businesses still do not invest in the correct segmentation of their audience and this is a very important step to be able to reach customers more assertively and solve their problems.
What is a well-segmented audience, after all? To define this point, it is necessary to have a well-defined and described persona. Having all the information about your ideal consumer, you will be able to move on to the next steps and learn how to talk to them and encourage the purchase action.
Some information you should recognize is:
how old is it;
where they live;
who is your potential customer;
what kind of topic would interest him about your sector;
what are the most common activities he performs;
What is your level of education?
This way, all e-commerce marketing strategies become more effective, accurate and will bring the expected results. Keep this in mind: defining your buyer persona is the first step towards the success of your e-commerce.
Make use of good content and SEO strategies
As we mentioned earlier, content marketing strategies are very efficient alternatives for attracting new customers and increasing e-commerce sales.
Through interactions and valuable content – which solve and answer some of your audience’s questions and concerns – you will have a greater chance of retaining customers and increasing sales. In addition, large companies such as Nubank, Amazon and startups have channels for interacting and talking to their audience (social media, for example), which ensure their presence in the consumer’s mind.
Content can have different formats, such as:
article posts for blogs;
tutorial videos;
infographics;
e-books and other rich materials.
In addition to ensuring your presence in the user's life, you also have the chance to become an authority in the segment in which you operate. Some tips that can help you implement these strategies to increase your e-commerce sales are:
produce content that is related to your niche and segment or that has some kind of correlation with your company;
create content or optimize product pages, including descriptions and following SEO techniques;
It is important to maintain consistency in your publications, that is, to have a posting schedule and not to go without some type of interaction with your followers and buyers for a long time.
In addition to ensuring your presence in the user's life, you also have the chance to become an authority in the segment in which you operate. Some tips that can help you implement these strategies to increase your e-commerce sales are:
produce content that is related to your niche and segment or that has some kind of correlation with your company;
create content or optimize product pages, including descriptions and following SEO techniques;
It is important to maintain consistency in your publications, that is, to have a posting schedule and not to go without some type of interaction with your followers and buyers for a long time.
Optimize your URLs
Inserting keyword search terms into your URLs is also an important SEO strategy that you can adopt to improve your search engine results.
URL optimization (also known as friendly URLs) occurs when you do not use numbers, avoid symbols, and create obvious addresses that can serve as reinforcement for what will be presented on the page.