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1 minute read
AiDeal
customer conversion
customer retention
BotBonnie
"Choice" is one of the biggest differences between online shopping and physical shopping, and the large selection of products provided by online shopping is why this shopping mode is so popular. However, everyone may have experienced that too many choices can also cause problems in themselves, which is the so-called paradox of choice .
As a marketer, one of your job goals is to provide customers with bahrain mobile phone number list a smooth shopping experience. Physical stores have clerks to serve customers; online stores have conversational marketing tools (also known as chatbots) that serve as online customer service. As these automated software applications continue to evolve, more and more consumers are becoming accustomed to asking these chatbots for assistance when shopping.
If you're considering deploying conversational marketing tools on your website, be aware that not all tools offer the same functionality. General chatbots can only provide basic information and respond to questions 24 hours a day, but advanced chatbots can help you convert visitors into customers.
Here are three keys to how advanced conversational marketing tools can help brands effectively convert orders:
Key 0: Natural interaction
We call it "Key 0" rather than "Key 1" because creating a natural interactive experience and providing answers that are helpful to customers are basic requirements for any practical conversational marketing tool today. More and more consumers are seeking support services through such task-oriented website chatbots. One of the reasons is that chatbots have become more sophisticated and are better able to understand customer questions and provide more practical answers.
While many people may still have negative stereotypes about conversational marketing tools from a decade ago because they just kept repeating the same answers when customers asked questions, today’s solutions have completely changed. Dr. Zhihan You, CEO and co-founder of Appier , recently pointed out in an IDC Podcast that conversational marketing tools should continue to evolve in the future, so when you enter what you want to ask, “it’s as natural as asking a friend for advice. Chatbots can provide you with the information you want to know.”