At the time, I was a partner in an agency specializing in social media, and one of our clients told us that they were going to hold a music event and needed to sell tickets online and promote the event on their social networks. We then looked for options available on the market, but we found that the solutions offered at that time were only viable for large event organizers and ended up leaving small and medium-sized organizers aside.
Furthermore, the solutions offered did not use the full potential and reach of social networks efficiently. So, we decided to develop our own system, something that was simple, safe and intuitive for those who wanted to attend the event, and at the same time robust and low-cost for the event producer. That's how AppTicket came about.
AppTicket is a self-service platform for selling tickets and travel agency email list registering for all types of events online, from concerts, races, lectures, to parties, courses and other types of meetings. We say "self-service" because it is really very simple to use. If you have an event and want to advertise it online for free, just access the website and fill in the details of your event, which takes no more than 3 minutes, and you will have a dedicated page for it.
Today we are present in all Brazilian states, with more than 5,000 event producers using AppTicket to promote and sell tickets and registrations for their events. And over the years we have issued more than 1 million tickets .
2. The internet played an essential role in the emergence of the app and its growth. How do you see this relationship between startups and digital marketing?
First, I truly believe that the evolution of the internet in our country has helped AppTicket grow. Today, to give you an idea, more than half of the event organizers in Brazil still do not use any digital way to sell tickets or registrations online, or a way that could make this possible, such as a system or something like that.
Many people still sign up and control the flow of customers through deposits in bank accounts or even on paper. It is a market that still has a lot of potential.
And obviously, people starting to use their cell phones more to access the internet has contributed a lot to our growth.
In relation to digital marketing specifically, a large part of our growth and that of almost all startups is undoubtedly due to it. It is almost mandatory for your communication and advertising strategy. Not to mention that it makes everything more measurable for startups and companies as a whole.
I have a degree in advertising and when we did any advertising in the offline world, the biggest problem was always measurement.
Digital marketing is undoubtedly a way for you to not only be able to advertise with greater control over what you are doing, but also to know exactly where you got a return on your investment .