An Instagram post promoting Caitlin Clark's custom basketball with Wilson.

[shaownhasan]

To get a chance of buying a ball, people jordan business email list had to sign up for exclusive access and were notified when the collection dropped. When Clark’s signature basketballs finally went on sale, it sold out in less than 40 minutes.

The lesson from Wilson’s product launch is simple: Tell a story, know your audience and build up hype by making the product an exclusive offer.

ClickUp’s answer to Slack
When project management software company ClickUp launched its alternative to the communication platform Slack, they did so by going viral on LinkedIn.

The brand created a campaign called #CutTheSlack to directly challenge Slack by offering its own messaging tool as a better option. The campaign caught traction on social media because it used sarcastic humor and dared to be different in the software industry.

A still image of ClickUp's campaign on LinkedIn showing a crowd of people in the street with "CutTheSlack" signs.

Not only did the campaign go viral, it also earned mentions in publications like VentureBeat after it launched.

When Magic Spoon’s cereal started making noise in 2019, it was a direct-to-consumer (DTC) brand that could only be purchased online. It focused on marketing its product by sponsoring podcasts, making TikToks and harnessing influencers to promote its cereal online. However, the market was saturated, so it needed a way to stand out.