The Three Rules of Local SEO

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For a local business, your Google My Business listing is of vital importance. Just think about how easy it is to show your opening hours, your contact details (phone, address and email) and your photos. We can say that, for those who search for you on Google, it is one of the main landing and transit points. But that's not all: Google My Business can be part of a broader advertising strategy called Local Marketing. The best books on Local Marketing I believe it is very important to have a good technical base to start advertising your local business. For this reason I have listed below some books that can really train you.


Local Marketing Stories by Cinzia De Falco These germany phone number are the chapters that I found most interesting: Eight Benefits of Having a Google My Business Listing The revolution in SEO: first on Google with Google My Business How to Optimize Your Google My Business Listing Six Effective Local Marketing Strategies to Increase Visibility and Sell More Google enters the field with its own influencers: Local Guides, another valuable tool to position yourself in Local SEO Five useful tips to optimize your Google Ads Express campaign and make it successful Local marketing by Francesco Antonacci and Cristiano Carriero Here are some chapters that I recommend you read carefully: Local storytelling How do consumers behave when searching for local businesses? Content Marketing and Link Building for Local Businesses Backlinks, mentions, off-site SEO and digital PR Content marketing for communities The three pluses for evaluating social content How to think and create content for local businesses Social Media: There is no advertising without strategy Case study SEO for Local Businesses by Daniele Solinas This book is very technical and therefore recommended for all those who want to understand but also act.




Here are some of the topics covered: Google's Local Impact Algorithms On-page optimization How to intercept local needs Focus on FAQs Link Building for Local Businesses There's more than just Google Social local marketing by Tino Bassu and Domenico Mancuso If social media is your natural environment, then in this book you can also delve into these important topics: Profiling: a tool for your company The power of brand positioning Attention: Are you marketing for your company or also for your competitors? Secure a customer, not a sale Remarketing, the real secret Attract and “nurture” customers with membership Creating a Strategy While Avoiding Budget-Sapping Mistakes Even big international brands do local marketing: some success stories Coca-Cola Local Marketing Julie van Strien from Marvia has collected in an article (in English) 12 examples of successful local marketing by big brands.