How to work in Yandex Audiences [detailed guide]

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Please note that the data provider may disable or delete a segment. Such segments receive the corresponding status and become unavailable in new advertising campaigns. After 30 days from the moment of disabling/deleting a segment, those advertising campaigns that use the data of this segment become unavailable.

How to use the Audience segment in Yandex Direct: a step-by-step example
Let's give an example of using the Audiences functionality in Yandex.Direct.

In Yandex Audiences, we created a segment belarus telegram number database based on CRM data. We will use the data about its users in the campaign and adjust the rates.

How to do it:

Let's go to Yandex Direct. Select "Library" - "Retargeting and audiences".
How to work in Yandex Audiences [detailed guide]

Let's add a new condition:
How to work in Yandex Audiences [detailed guide]

We name the condition, specify the source - "Audience Segment". We select the appropriate audience:
How to work in Yandex Audiences [detailed guide]

Let's move on to editing the advertising campaign.
How to work in Yandex Audiences [detailed guide]

Find the "Adjustments" section. Add a new target audience created in Yandex Audiences based on CRM data. Choose how much to increase or decrease the rate for this audience.
How to work in Yandex Audiences [detailed guide]