The IAA ecosystem involves multiple parties working together to deliver ads to mobile app users through an automated online process. These key players include:
Advertiser: A company or brand seeking to promote its products or services.
App Publisher: A developer who develops and maintains mobile applications.
Supply-Side Platforms (SSPs) : Platforms that help publishers sell their advertising inventory.
Demand-side platforms (DSPs) : Platforms that allow advertisers to purchase ad space across multiple applications.
When a user opens an application, the following process typically occurs:
The application sends a request to the ad network or exchange.
The network uses algorithms to identify the most appropriate and highest-paying ads from multiple advertisers.
The selected advertisement is displayed to the user immediately.
In-App Advertising (IAA) Types
IAA includes a variety of ad formats, each with its own unique characteristics and benefits:
Banner ads: Appear as rectangular images, usually afghanistan mobile phone number list located above or below the screen.
Interstitial Ads: Full-screen ads that typically appear between different application pages or at page transitions.
Native Ads: Ads designed to blend seamlessly with the content and style of your app.
Video Ads: Short videos, including award video ads that offer viewing of the award.
Interactive ads: Interactive ads that allow users to experience parts of a game or app before downloading.
In-App Advertising (IAA) Benefits
IAA offers several advantages to advertisers and app developers:
Precise Targeting: Advertisers can precisely target their ideal audience based on demographics, interests, behavior, and location.
Increase engagement: Interactive ad formats such as interactive ads and award-winning video ads can significantly increase user engagement.
Higher conversion rates: Relevant and timely ads lead to more clicks, downloads, and purchases.
Increase revenue: IAA provides an additional revenue stream for app developers, especially those who offer free apps.