Start your analysis by asking these three key questions:

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How active are your competitors? Examining their uk business email list posting frequency can reveal insights into their content and customer care strategies, as well as potential gaps you can exploit.
What types of content do they share? Review each competitor’s last 10 posts and determine the percentage that are promotional, such as calls to action for sign-ups or purchases.
What is their brand persona? Identify the different brand voices your competitors use and evaluate how effectively they resonate with their audience.
4. Use a tool to conduct a Facebook competitor analysis
According to Sprout’s Social Media Productivity Report, 63% of social marketers agree manual tasks prevent them from doing high impact work. Social media analytics and listening tools are essential for conducting a Facebook competitor analysis while balancing the other duties of your role.

These tools offer valuable data-driven insights, such as engagement rates and follower growth, which help you objectively evaluate competitor performance and spot trends. Social listening tools also track audience sentiment toward competitors, providing richer qualitative insights that reveal how well they engage their audience and where they may be falling short.

Sprout Social’s competitive analysis tool helps you measure total engagements, total unique authors, total potential impressions, and average positive sentiment.
5. Identify areas of improvement
The insights from your competitor analysis can reveal strategic opportunities to help your brand outpace the competition. Focus on doubling down on what’s working well and closing any gaps that may be allowing competitors to get ahead.