eBooks present the perfect balance between education and entertainment. Visually, an eBook is more appealing than a whitepaper yet it is more serious than an infographic. Essentially, eBooks cover several bases whereas other forms of content tend to be a little more one-dimensional. According to PricewaterhouseCooper LLpP, eBook sales are expected to grow from $2.31 billion in 2011 to $8.69 billion in 2018. This proves that they are somewhat of a “hot” commodity.
e up into smaller pieces and used in multi-channel campaigning. Ultimately, flexibility is what makes this type of marketing tool so popular. At least 39% of B2B marketers are using eBooks as a part of their strategy, whereas “thin” online content is slowly edging its way out of the limelight.
Benefits of eBooks
There are several benefits to using eBooks as a part of a business’ marketing strategy. We have highlighted some of them below.
Generate Leads
What sets eBooks apart from other marketing bosnia and herzegovina whatsapp resource tools is the fact that they seem to be more informative than a regular part of an advertising tactic. To the consumer, they exist in order to provide entertainment or expertise. After all, the best source of knowledge is an industry expert who can offer insight into solving the “real-life” problems of customers.
In an age where transparency is key, marketers will find that potential customers shy away from anything they perceive to be a “hard sell”. EBooks enable marketers to control the content they send out. The content becomes more inviting to consumers, drawing their attention in such a way that they feel as though they made a conscious choice to pursue a particular service. It should be instead of feeling as though they’ve been harassed into making a purchase.