4. Make user-generated content work for you

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Content from your customers serves a double uruguay b2b leads purpose of informing people and earning their trust. It can show them exactly what your product or service is capable of in a real-world setting. Plus, since the content comes from other consumers, it adds an extra layer of trustworthiness.

Bonus point for saving your team the trouble of having to produce original content from scratch. Balance your Feed with user-generated content featuring your products.

Facebook Reel from Bissell showing a person's hand holding a vacuum brush against the lower part of a couch
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5. Build a human, people-first social presence
This might seem like a no-brainer.

That said, busy businesses tend to get stuck in a “copy-and-paste” approach to social. Comments and social captions should feel like they were written by a real person, not a robot.

Injecting personality into your posts is a low-hanging way to relate to your audience. Beyond that, personalizing your replies to people shows that you’re there to help them. This is one of the best ways to use social media for business to build connections.

In fact, people expect brands to personalize their responses. According to the 2023 Sprout Social Index™, 70% of consumers expect a personalized response to their customer service needs.

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