kinds Time to results Summary of Results Performance Marketing short term Acquire customers and maximize profits Brand Marketing Long-term Improving brand value and gaining customer trust Performance marketing is a methodology that seeks short-term results to acquire customers and maximize profits.You measure the results of your marketing efforts with tangible metrics (such as clicks and conversion rates) and pay based on that performance. This method is used for web advertising and affiliate marketing, and since it is easy to measure effectiveness, it is useful for optimizing advertising effectiveness.
On the other hand, brand marketing is a long-term vietnam telegram data marketing activity aimed at improving brand value and gaining customer trust.The goal is to increase awareness and favorability of a company or brand through television advertising, event sponsorship, public relations activities, etc. When promoting marketing activities, it is important to clarify whether the measures you are working on are performance marketing or brand marketing. If you are unclear about this, you may end up failing to achieve short-term results in brand marketing, which should be undertaken from a long-term perspective, and wasting the costs incurred.
Inbound Marketing vs. Outbound Marketing Marketing can be divided into two types depending on the approach. kinds How to approach Inbound Marketing Encourage customers to take action Outbound Marketing Proactively contact companies Inbound marketing is a method to encourage customers to take action.This is also called "customer-driven" or "pull-based. " Specifically, you create content that customers find attractive and distribute it through your own media and social media so that they can find it. Outbound marketing is a method in which a company proactively approaches customers.