Register product names from the user's perspective

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The product name registered in the data feed will be displayed as is in the ad. From the operator's perspective, it may be easier to manage products if you register by model number, etc. However, since it is difficult for users to understand what kind of product it is from the model number alone, when registering the product name, enter a product name that makes it cio and cto email lists easy to determine what kind of product it is.

Set Google product categories correctly
If you do not set the product group correctly, you will not be able to display products that match the user's search. There are 4,500 Google product categories, and you need to select the category that corresponds to your product. In some cases, you may want to set the category simply, but setting the category in detail will make it easier to display products that are highly relevant to the search.

Get creative with your product groups
In Google Ads, bid adjustments are made for each ad group, so the bid adjustment strategy will change depending on how you divide your ad groups.

If you want to spend advertising costs on a specific genre, you can group your products by product genre; if you want to divide advertising costs by price range, you can group by price range; if you want to focus on sale items, you can group only sale items. Try organizing your product groups in this way.