The image below shows Baidu search results for a keyword our client Lizenzero targets – “德国包装法注册教程” (German Packaging Act self-registration tutorial). It’s one of a hundred or so different keywords they target. At the point this was taken, their website wasn’t ranking for many keywords, and we didn’t even have access to adjust it. But still, nine results of the first two pages were controlled by us, including the top two organic results. Three out of four of the ads (not highlighted) were also controlled by us.
hihu for B2B Marketing
Zhihu is a Q&A platform with over 229 million users. Users can whatsapp japan number ask or answer questions, then the answers are voted up or down. This means that the more popular answers tend to rise to the top.
Zhihu’s user base contains a lot of white-collar professionals and other well-educated users. It’s by no means limited to these groups, but we find that many professionals tend to check Zhihu at various points in their purchase journey. Some of them go to Zhihu directly, while others search on Baidu and see the Zhihu posts near the top of the search results page.
We mainly use Zhihu to answer questions from users. We share positive and accurate information about the brands we represent. But, more than that, we educate people. It’s a win-win for brands and Zhihu users.
We also post articles and sometimes videos.
It’s possible to attract followers on Zhihu too. This is a nice benefit, but usually isn’t our main focus.
Check out the much longer post on how to use Zhihu for B2B marketing here.
Sharing Long Videos on Bilibili
There are several video platforms in China that allow the posting of long (over one minute) videos. Bilibili is the one that we most commonly turn to for distribution. It’s the closest thing to YouTube in China.
At the bare minimum, we grab some existing video resources for a business, then add subtitles and share. This is the low-cost method of gaining some exposure.