CV Data

One of the most sought-after features in marketing automation, lead scoring allows sales teams to focus on the highest quality leads. Find out how it works.

Lead scoring is one of the most appreciated advantages of marketing automation , and it could not be otherwise: the number of contacts ...

There are different types of competitors. Knowing them can improve your analysis, as you will be looking at deeper options than just direct adversaries. The most important types are:

Direct competition . Organizations with the same model, that operate in a similar way and whose products or services ...

We'll tell you some tips to help you get the most out of your LinkedIn Ads budget.

There are often content marketing strategies on LinkedIn accounts that require a little push to start being successful. The guideline is a great tool to achieve this.

This social network has different advertising ...

Find out what keyword cannibalization is, how to prevent it, and what to do if you notice it on your company's website.

Keyword cannibalization occurs when multiple pages on your website compete for the same keyword; that is, when they have similar or duplicate content that deals with the same ...

As you can see, there are many attribution models, and each one is valuable in understanding the power of the tactics carried out in any marketing strategy. By organizing the impacts and determining their relevance, you can make informed decisions as well as edit each point of contact with the leads ...

Before hiring an inbound marketing agency, it's crucial to define clear and realistic goals for the strategy. Establishing specific metrics to measure the success of the campaign will help the agency focus on achieving those results.

In addition, it is important to:

Establish open and transparent ...

In this article, we will walk through the process of creating a buyer persona with examples so you can establish one for your company, product or service. At the end, we share a template to make it easier to create one.

Buyer personas are representations of your ideal customers that are highly ...

How to register on Bluesky? What does this new social network offer? All this and more.

For a few years now, many developers have been working on platforms that work in a similar way to Twitter, now X. There are proposals of all kinds, from Mastodon to Threads , with different imprints. In this ...

Meet generative fill, the new feature that is changing the world of design.

Design is constantly evolving, and in this digital age, technology plays a crucial role in transforming creativity. In this context, Adobe Photoshop's Generative Fill emerges, a platform that has been essential for the work ...

In these times, digital marketing has become the inseparable companion of companies, both large and small.

This discipline moves like a fish in water across multiple channels, but which ones appeal most to small businesses? According to a recent study carried out in the United States by the ...