CV Data

In a corporate environment where communicating assertively becomes increasingly difficult, finding truly effective marketing strategies to reach your target audience can be a huge challenge.

In the case of the Chapecoense Football Association , which wanted to foster closer ties between its team ...

您有沒有想過您典型的病人？可能不是，因為牙科沒有典型的患者。您所治療的患者來自各個人口群體，幾乎跨越所有年齡、收入和教育程度、種族，甚至宗教信仰。

這只是牙科診所行銷的獨特原因之一——您需要向所有人行銷。您不是一家僅針對少女及其為她們購物的顧客的服裝店，也不是一家主要針對喜歡戶外活動的成年男性的狩獵裝備商店。您的宣傳活動應該針對大眾，因為每個人都需要牙齒保健。

但這並不意味著您可以採用通用的大眾市場廣告方式並同時增加患者名單。您需要評估現有的患者，以確定客戶中的細分群體。只有這樣，您才能針對特定群體制定具體的行銷措施，最大限度地提高他們的轉換率和獲利潛力。

什麼是市場區隔 ...

您聽說過網站反向鏈接，而且您無疑也有一些。然而，您是否真正了解高品質反向連結對您的站外 SEO 策略的重要性？

在爭取更高的 Google 排名的永無止境的戰鬥中，不斷提高您的線上權威非常重要。實現這一目標的絕佳方法之一是透過高品質的反向連結。

SEO 中的反向連結是什麼？
反向連結是指一個網站連結到另一個網站。當企業和組織相互連結時，就會形成一種模式，Google認為這種模式要麼可靠，要麼不可靠。最終，搜尋引擎希望找到從一個權威網站到另一個權威網站的反向連結。

網路上充斥著偽裝者和冒名頂替者，他們試圖讓自己在商業世界中顯得更強大、更重要。這些人無法獲得高品質的反向鏈接 ...

Today we are going to talk about a well-known topic, but one that many companies still ignore: SEO.

This is a great tool when it comes to the good positioning of your company in internet search engines and ignoring it can be costly.

Let's review:

SEO can be defined as follows: “Search Engine ...

Business-to-business (B2B) and business-to-consumer (B2C) marketing are terms you often hear in marketing circles. But what do they actually mean? In this article, we’ll take a closer look at the definitions of B2B and B2C, as well as some of the key differences between the two.

What is B2B ...

Marketing agencies play a crucial role in adapting industries to the digital age, helping companies meet the challenges of a constantly evolving market. In the industrial world, digital transformation is not just a trend, but an imperative need to maintain competitiveness and reach new levels of ...

Learn how to choose between a digital marketing agency and an inbound marketing agency, analyzing the differences in strategies, focus on results and types of services to find the ideal option for your company.

In today's digital landscape, having the specialized support of an agency can be ...

How to make a Marketing Plan? That's the question I asked myself when I started working as a Marketing Assistant.

At the time, all I could find was a PDF with at least 300 pages. I remember spending the little money I had to print it.

Did it help? No. Because I learned to do marketing planning in ...

Brand equity refers to the additional value that a brand possesses thanks to the favorable perception of consumers about it. This value is built through customer experience , mental associations with the brand, and the loyalty it inspires . For example, Coca-Cola is a clear example of a brand with ...

Product or service branding is a fundamental strategy for any company that wants to stand out in the market. It consists of creating and managing a brand that represents the values, identity and personality of the products or services offered.

Branding goal: emotional connection
The main goal of ...