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Posted: Mon Jan 20, 2025 8:58 am
Creatives
Images and video content in ads can change depending on the preferences and characteristics of the target audience. Here are some examples of what this might look like.
Creatives for young people are often bright and dynamic, with unusual colors and plots. While for older users, advertising will be calmer, more restrained, both in terms of visuals and content.
Personalization based on the user's purchase azerbaijan telegram number database history and interests plays a key role. For example, Avito in its retargeting campaigns shows products that a person has already viewed or added to favorites.
Seasonality and geographic location also influence the content of creatives. For example, in winter in Siberia, winter clothing banners will feature very warm items, while in the south of Russia, they will feature demi-season models. This helps to take into account the climatic features of the region.
We must not forget about the context of communication. For example, the Ozon platform now features personalized banners with products that the user searched for earlier. This increases the likelihood of a purchase by reminding about a specific need.
Images and video content in ads can change depending on the preferences and characteristics of the target audience. Here are some examples of what this might look like.
Creatives for young people are often bright and dynamic, with unusual colors and plots. While for older users, advertising will be calmer, more restrained, both in terms of visuals and content.
Personalization based on the user's purchase azerbaijan telegram number database history and interests plays a key role. For example, Avito in its retargeting campaigns shows products that a person has already viewed or added to favorites.
Seasonality and geographic location also influence the content of creatives. For example, in winter in Siberia, winter clothing banners will feature very warm items, while in the south of Russia, they will feature demi-season models. This helps to take into account the climatic features of the region.
We must not forget about the context of communication. For example, the Ozon platform now features personalized banners with products that the user searched for earlier. This increases the likelihood of a purchase by reminding about a specific need.