And from a marketing perspective
Posted: Mon Jan 20, 2025 8:49 am
And here comes Beyoncé, announcing a 16-track album, with heavy disco/house references and collaborations with legends like Grace Jones and Nile Rodger. And if you think this is no big deal, check out what Rolling Stone has to say about the current music scene:
“Even artists who thrive on the platform have made some comments about being forced to post content. Doja Cat teased a collaboration with Taco Bell with a tongue-in-cheek complaint: “I gotta do this f**king TikTok… they want me to rap about Mexican pizza.
So, I just wanted to let you know, before you see that shit, that it’s contractual. Shh. I know it’s bad.” (Artists are now even poking fun at the phenomenon, with Charli XCX joking that she was “lying for fun” after claiming her label asked her to make eight TikToks a week.)”
All of this was not by chance. Beyoncé wanted to make a statement on her official website . She published an open letter to talk more about Renaissance .
On a personal level, she shares: “Creating this album panama consumer mobile number list allowed me a place to dream and find an escape during a scary time for the world. It allowed me to feel free and adventurous in a time when few were moving. My intention was to create a safe place, a place without judgment. A place to be free from perfectionism and overthinking. A place to scream, to let go, to feel freedom. It was a beautiful journey of exploration.”
And to her fans, who waited 7 years for a new album, she says: “I hope you find joy in these songs. I hope they inspire you to move your body. Oh! And to feel as unique, strong and sexy as you are.”
In this sense, it is quite clear what his priorities are with this project and that he chose not to lose originality or quality in order to achieve greatness .
This should be a wake-up call for all brands that think they have to stick to what everyone else is doing just to fit in or achieve certain results.
As a long-time marketing professional, I can say that TikTok has been working as a catalyst to reduce and shorten the relevance of content.
We know that providing a personalized experience is important for the day-to-day work of a Marketing specialist. You probably already know (and expect) the emails you will receive each week in your inbox, whether it is an Email Marketing communication or a newsletter, for example.
“Even artists who thrive on the platform have made some comments about being forced to post content. Doja Cat teased a collaboration with Taco Bell with a tongue-in-cheek complaint: “I gotta do this f**king TikTok… they want me to rap about Mexican pizza.
So, I just wanted to let you know, before you see that shit, that it’s contractual. Shh. I know it’s bad.” (Artists are now even poking fun at the phenomenon, with Charli XCX joking that she was “lying for fun” after claiming her label asked her to make eight TikToks a week.)”
All of this was not by chance. Beyoncé wanted to make a statement on her official website . She published an open letter to talk more about Renaissance .
On a personal level, she shares: “Creating this album panama consumer mobile number list allowed me a place to dream and find an escape during a scary time for the world. It allowed me to feel free and adventurous in a time when few were moving. My intention was to create a safe place, a place without judgment. A place to be free from perfectionism and overthinking. A place to scream, to let go, to feel freedom. It was a beautiful journey of exploration.”
And to her fans, who waited 7 years for a new album, she says: “I hope you find joy in these songs. I hope they inspire you to move your body. Oh! And to feel as unique, strong and sexy as you are.”
In this sense, it is quite clear what his priorities are with this project and that he chose not to lose originality or quality in order to achieve greatness .
This should be a wake-up call for all brands that think they have to stick to what everyone else is doing just to fit in or achieve certain results.
As a long-time marketing professional, I can say that TikTok has been working as a catalyst to reduce and shorten the relevance of content.
We know that providing a personalized experience is important for the day-to-day work of a Marketing specialist. You probably already know (and expect) the emails you will receive each week in your inbox, whether it is an Email Marketing communication or a newsletter, for example.