If you are not yet familiar with the basics of this strategy or do not know exactly what content marketing is, we recommend that you first read this other article.
But if what happens to you is that after having read and heard a lot about inbound marketing, what you want is to know if this strategy would work for your company , then you are in the right post. We are going to tell you the sectors in which this strategy is working best.
According to HubSpot, the adoption figures for inbound marketing strategies vary widely across companies. The top performers are ecommerce companies, with 89%, and software companies , with 78%, which, due to their particular idiosyncrasies, are usually much more receptive to adopting new marketing techniques. B2B companies, although there are find owner of cell phone number free philippines more and more of them, are still a little more reluctant to use Inbound. And this is a shame, because this is where Inbound gives the best results.
What characteristics does a company need to have for Inbound to work?
Inbound works for all companies in general, but there are some in which it gives more brilliant results than others. For Inbound to reach the figures we talked about above, the company should:
Having a complex product . The more complex the product, the more information the potential customer needs about it, and therefore, the more they will turn to the content on which the inbound is based.
Having high prices . If the price of the product or service is high, the buyer will think twice before paying. Before taking that step, he or she will first look for information about the company, its competitors, what the service differences are or if there are testimonials from other customers. And you should find an answer to all of these if you have a good inbound strategy in place.
Have a clear purchasing process . It doesn't matter if the purchasing process is complex, but what inbound does need, not only to deliver results, but to be able to be measured correctly, is to have a vertical purchasing process.
This is why Inbound is not recommended for retail companies or CPG companies, for example, since the ROI from Inbound is not as clear and other branding strategies are better advised.
But for B2B companies, especially those in technology , manufacturing , and traditional industries such as distribution , construction , or engineering services , Inbound Marketing delivers better results than any other strategy, and it does so faster.