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Posted: Mon Jan 20, 2025 7:15 am
Email Marketing Analytics: What Metrics to Look at and How to Evaluate Effectiveness
Email Marketing Analytics: What Metrics to Look at and How to Evaluate Effectiveness
Non-obvious parameters that influence the result of letters
Industry
The results of email campaigns vary greatly by industry. Average open rates (OR) and click-through rates (CTR) vary. For example, in real estate, the average OR can reach 27%, while in the pet products segment it is around 10%. The difference in CTR is also significant: 2.9% in real estate versus 0.7% in pet products.
Size of the base
The larger the subscriber base, the more difficult it is to maintain high rates. As the base grows, the share of inactive contacts increases, which can negatively affect OR and CTR. To maintain the quality of the base, it is important to regularly validate and segment subscribers, as well as reactivate inactive users with special campaigns.
Sending frequency
The frequency of sending affects the campaign metrics. Research shows that as the number of emails increases, the OR may decrease. The optimal frequency for most campaigns is considered to be between 10 and 19 emails per month. To find a balance, use A/B testing with different sending frequencies and analyze the results.
Mailing type
Triggered emails that are sent in response to user actions show higher OR and list of italy cell phone number CTR compared to mass mailings. This is due to their relevance and timeliness. For example, welcome emails and transactional notifications are opened most often.
Contact the Carrot quest growth team — they will test up to 25 trigger messages with A/B tests in 1.5 months and help increase revenue by 25%.
We will offer the first mechanics for the site already on the free roast.
I want it cooked
Frequently asked questions
What CTR is considered good in a newsletter?
A good CTR for email campaigns varies by industry, but is generally between 20-25%. More than 20% is considered excellent.
Email Marketing Analytics: What Metrics to Look at and How to Evaluate Effectiveness
Non-obvious parameters that influence the result of letters
Industry
The results of email campaigns vary greatly by industry. Average open rates (OR) and click-through rates (CTR) vary. For example, in real estate, the average OR can reach 27%, while in the pet products segment it is around 10%. The difference in CTR is also significant: 2.9% in real estate versus 0.7% in pet products.
Size of the base
The larger the subscriber base, the more difficult it is to maintain high rates. As the base grows, the share of inactive contacts increases, which can negatively affect OR and CTR. To maintain the quality of the base, it is important to regularly validate and segment subscribers, as well as reactivate inactive users with special campaigns.
Sending frequency
The frequency of sending affects the campaign metrics. Research shows that as the number of emails increases, the OR may decrease. The optimal frequency for most campaigns is considered to be between 10 and 19 emails per month. To find a balance, use A/B testing with different sending frequencies and analyze the results.
Mailing type
Triggered emails that are sent in response to user actions show higher OR and list of italy cell phone number CTR compared to mass mailings. This is due to their relevance and timeliness. For example, welcome emails and transactional notifications are opened most often.
Contact the Carrot quest growth team — they will test up to 25 trigger messages with A/B tests in 1.5 months and help increase revenue by 25%.
We will offer the first mechanics for the site already on the free roast.
I want it cooked
Frequently asked questions
What CTR is considered good in a newsletter?
A good CTR for email campaigns varies by industry, but is generally between 20-25%. More than 20% is considered excellent.