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The brand makes most of its sales through wholesale or grocery store owners, but over the past 12 months, the company has decided to expand into direct-to-consumer sales, which has presented some panama telegram number database challenges. Direct to Consumer (DTC) is a strategy where products are shipped directly from the manufacturer to the end consumer, bypassing intermediaries and retailers.

Order delays or incorrect notifications affect approximately 10% of DTC Mightylicious orders. Products such as cookies are often purchased as gifts for holidays, so it is especially important for customers to receive their order on a certain day. Ultimately, Mightylicious decided to switch to Amazon to route orders directly through Amazon’s Multi-Channel Fulfillment program.

This is a strategic move, as Amazon has taken over both the delivery and customer communications. Mightylicious acknowledged that Amazon is an expert in delivery, but that structuring the transportation process this way can lead to a loss of control and management. On topic: Up to 40% of the product cost is logistics costs.