Adding Scroll Depth Tracking in WordPress with Google Analytics

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There are many metrics you can track on your website, but one important metric that many website owners ignore is scroll depth.

Tracking scroll depth allows you to see how far a user scrolls on a page. This data can help you determine whether your visitors are actually reading your long posts and when they lose interest, so you can change the content to keep them engaged.

At WPBeginner, we use Google Analytics to track scroll depth. It provides great insights when optimizing pages for conversions and improving readability.

In this article, we will show you how to easily track user scrolling in WordPress with Google Analytics.

How to Track User Scrolling in WordPress Using Google Analytics
Why track user scrolling in WordPress?
Generally, scrolling is done when a user wants to see your content below the preview screen. This is one of the main activities that all users perform to view your content.

This makes tracking scroll depth an important measure to list of albania cell phone number track user engagement . Moreover, it provides you with numerous insights into user interaction on your website and helps you improve pages for optimal length.

For example, you can find out how much an average user scrolls when viewing your WordPress website , which long texts they liked the most, what makes them lose interest, and much more.

With these insights, you can then optimize your pages for better user engagement and higher conversions.

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Tracking Google Analytics Scroll Depth in WordPress
Google Analytics is a free web analytics tool from Google that helps you better understand your website visitors.