This is something particularly interesting
Posted: Mon Jan 20, 2025 6:49 am
Especially since Spotify's algorithm doesn't really allow for growing and reaching large audiences without the help of other social media platforms, such as Facebook, Instagram, Twitter, and, look, Youtube.
YouTube does exactly the opposite, giving you visibility as a creator based on the interest of a topic for a particular audience, making it easier for you to reach your target audience.
The video giant also hired a new Podcast executive, Kai Chuk, which further shows how the company is looking to lead the industry and provide more to its 2 billion Youtube Music users (50 million of whom will be paid users in 2021). These tools will make it easier for listeners to find content to consume.
But of course… they’re not alone. Within days of launching the podcasts landing page in the US, Twitter responded with an Audio tab in the app, which highlights audio content.
Twitter's integrated podcast screen
Recent research from Twitter indicates that 45% of people who singapore consumer mobile number list use the bluebird social channel in the US listen to podcasts on a monthly basis. So it makes sense that the platform would find new ways to better explore this type of content.
Last week, Twitter launched a new integrated podcasts screen in the “ Spaces ” tab (in fact, they even renamed it the “Audio” tab). This new tab will highlight podcasts, pre-recorded content, and live content all in one screen, separated by specific topics.
As Twitter's own words put it :
“ Fans love seeing when their favorite podcasts are releasing a new season, going on tour, or endorsing a partner podcast for their next listen. Both emerging and established podcasters are using Twitter to expand and inform their audiences .”
YouTube does exactly the opposite, giving you visibility as a creator based on the interest of a topic for a particular audience, making it easier for you to reach your target audience.
The video giant also hired a new Podcast executive, Kai Chuk, which further shows how the company is looking to lead the industry and provide more to its 2 billion Youtube Music users (50 million of whom will be paid users in 2021). These tools will make it easier for listeners to find content to consume.
But of course… they’re not alone. Within days of launching the podcasts landing page in the US, Twitter responded with an Audio tab in the app, which highlights audio content.
Twitter's integrated podcast screen
Recent research from Twitter indicates that 45% of people who singapore consumer mobile number list use the bluebird social channel in the US listen to podcasts on a monthly basis. So it makes sense that the platform would find new ways to better explore this type of content.
Last week, Twitter launched a new integrated podcasts screen in the “ Spaces ” tab (in fact, they even renamed it the “Audio” tab). This new tab will highlight podcasts, pre-recorded content, and live content all in one screen, separated by specific topics.
As Twitter's own words put it :
“ Fans love seeing when their favorite podcasts are releasing a new season, going on tour, or endorsing a partner podcast for their next listen. Both emerging and established podcasters are using Twitter to expand and inform their audiences .”