Reduction of tracking errors
Posted: Mon Jan 20, 2025 6:37 am
Googlebot — Google's indexing robot — is responsible for crawling the Internet in milliseconds, searching for content that is relevant to the user.
However, more important than a well-written article is having a well-developed website to avoid tracking errors.
Crawl errors identified by Search Console are issues high school senior mailing list that cause Googlebot to fail to identify a specific page on your site (or even your entire site). Some of the most common errors include:
Broken links: can negatively affect user experience, and lower your site's search engine rankings because crawlers may think your site is not coded;
Pages with a 4XX status code: This means that the page cannot be accessed. This is usually due to broken links. These errors prevent users and search engine bots from accessing your pages, and can negatively affect the user experience and crawlability of search engines. Consequently, there will be a decrease in traffic directed to your website;
Broken images: These can hurt your site's rankings because they provide a poor user experience and signal to search engines that your page is of low quality.
Reducing crawl errors tells Google's crawler that your site is trustworthy, improving the relevance of your pages and, consequently, user trust.
3. Organic traffic
These are users and sessions coming from the organic channel. That is, from search engine results that are not ads. This data can be accessed through Google Analytics .
The step-by-step process works like this: go to the Audience > Overview report, click 'Add segment' and select the Organic traffic field.
Therefore, to achieve good organic traffic, companies need to invest in good content that is relevant to their personas. It is an extremely advantageous strategy, since there is no need to invest in paid ads to stay ahead of major competitors.
Because it is a cheap strategy, the Return on Investment (ROI) can be higher !
4. Organic lead generation
Lead generation refers to users who have completed a specific goal , such as subscribing to a newsletter or making a purchase. In this case, these are all those who converted after coming from the organic channel.
The biggest advantage of generating this type of lead is the ROI , since qualified leads are arriving without the need to invest in paid media.
Additionally, you can also set up goal funnels to see where people drop off in the process, and make improvements to your website .
However, more important than a well-written article is having a well-developed website to avoid tracking errors.
Crawl errors identified by Search Console are issues high school senior mailing list that cause Googlebot to fail to identify a specific page on your site (or even your entire site). Some of the most common errors include:
Broken links: can negatively affect user experience, and lower your site's search engine rankings because crawlers may think your site is not coded;
Pages with a 4XX status code: This means that the page cannot be accessed. This is usually due to broken links. These errors prevent users and search engine bots from accessing your pages, and can negatively affect the user experience and crawlability of search engines. Consequently, there will be a decrease in traffic directed to your website;
Broken images: These can hurt your site's rankings because they provide a poor user experience and signal to search engines that your page is of low quality.
Reducing crawl errors tells Google's crawler that your site is trustworthy, improving the relevance of your pages and, consequently, user trust.
3. Organic traffic
These are users and sessions coming from the organic channel. That is, from search engine results that are not ads. This data can be accessed through Google Analytics .
The step-by-step process works like this: go to the Audience > Overview report, click 'Add segment' and select the Organic traffic field.
Therefore, to achieve good organic traffic, companies need to invest in good content that is relevant to their personas. It is an extremely advantageous strategy, since there is no need to invest in paid ads to stay ahead of major competitors.
Because it is a cheap strategy, the Return on Investment (ROI) can be higher !
4. Organic lead generation
Lead generation refers to users who have completed a specific goal , such as subscribing to a newsletter or making a purchase. In this case, these are all those who converted after coming from the organic channel.
The biggest advantage of generating this type of lead is the ROI , since qualified leads are arriving without the need to invest in paid media.
Additionally, you can also set up goal funnels to see where people drop off in the process, and make improvements to your website .