Write an affectionate description
Posted: Sun Dec 22, 2024 5:41 am
Photos are the first thing your customers see, but they’re never the last. Your words matter — especially when it comes to product descriptions.
At a minimum , your product description should russian phone number search provide customers with an overview of your product and its key features. But we know you can do better.
Here are some tips to keep in mind when writing your product descriptions:
Don’t say your product is the best – explain why it is the best.
Speak like your customers. If you're selling to moms, stick to informal, emotional language. If you're selling to men who look like aspiring lumberjacks, keep it cool.
Use words that activate the senses: describe the smell, shape, texture or color of the product.
Remove extra characters and format your description.
Examples of great product descriptions
Learn more: How to write a product description
Showcase your best products
There are two types of customers who visit your store: those who know what they want and those who don't.
When a customer first visits your store, it may take them a minute to figure out where to start shopping, especially if you have a lot of product categories. Do this by showcasing your best-selling products on your homepage.
If you’ve embedded on your website, you can add products to your homepage using the Buy Now button (see image below).
Products on the home page
If you sell on Instant Site, add “Featured” products to call out specific products on your store homepage .
At a minimum , your product description should russian phone number search provide customers with an overview of your product and its key features. But we know you can do better.
Here are some tips to keep in mind when writing your product descriptions:
Don’t say your product is the best – explain why it is the best.
Speak like your customers. If you're selling to moms, stick to informal, emotional language. If you're selling to men who look like aspiring lumberjacks, keep it cool.
Use words that activate the senses: describe the smell, shape, texture or color of the product.
Remove extra characters and format your description.
Examples of great product descriptions
Learn more: How to write a product description
Showcase your best products
There are two types of customers who visit your store: those who know what they want and those who don't.
When a customer first visits your store, it may take them a minute to figure out where to start shopping, especially if you have a lot of product categories. Do this by showcasing your best-selling products on your homepage.
If you’ve embedded on your website, you can add products to your homepage using the Buy Now button (see image below).
Products on the home page
If you sell on Instant Site, add “Featured” products to call out specific products on your store homepage .