How can you prevent your emails from ending up in spam? Two tips
Posted: Mon Jan 20, 2025 6:05 am
You can choose the port for your server. Depending on your ISP, there are between one and three available: port 25, 465, or 587.
The port you choose determines the secure mode of connection to the SMTP server. This mode can be secure: using passwords as on port 465, or auth on 587, or open as on port 25.
Because of the identity theft issues associated with an open port, ISPs often refuse email from port 25.
Choosing the correct sender email address
From which email address should you send your correspondence? If it’s a mass mailing, such as a newsletter or a direct mailing, using your own address is not necessarily a good idea.
It risks being flooded with replies, out-of-office messages, hard iceland whatsapp data bounces and soft bounces . So use another address… but which one?
Choose one or create one, associated with a username and your domain name, such as [email protected].
Avoid server administrator addresses, such as [email protected].
The history and correspondence between the domain and the SMTP server are points that anti-spam filters carefully analyze, so reuse your address from one campaign to the next.
SMTP and spam: what's at stake for your business?
The blacklist threat
When your emails go to spam, you damage the reputation of your Internet Protocol (IP) address . Email servers are list-based.
By sending emails without taking care to meet anti-spam criteria, your IP address can be blacklisted. And once the damage has been done, it is even harder to undo.
Choosing an SMTP email server
In the event of a problem, if your emails are consistently being considered spam, it is your SMTP server that you need to contact.
Action needs to be taken upstream, at the source. This is why it is so important to choose an SMTP server that can provide support and quality email service when you need it.
Email Software Solutions
Email marketing solutions work with shared IPs. A bad practice perpetrated by one user can have repercussions on others.
This is why publishers are particularly vigilant. Whether it’s SimpleMail, Sarbacane, ActiveTrail or SendinBlue, they all offer a set of best practices already integrated into the tool and take care of configuring the SMTP server to maximize the deliverability of your mailings.
Your SMTP server, responsible for sending emails, needs to show your credentials to webmails and
email clients
of the recipients. Therefore, you need to configure it properly.
The port you choose determines the secure mode of connection to the SMTP server. This mode can be secure: using passwords as on port 465, or auth on 587, or open as on port 25.
Because of the identity theft issues associated with an open port, ISPs often refuse email from port 25.
Choosing the correct sender email address
From which email address should you send your correspondence? If it’s a mass mailing, such as a newsletter or a direct mailing, using your own address is not necessarily a good idea.
It risks being flooded with replies, out-of-office messages, hard iceland whatsapp data bounces and soft bounces . So use another address… but which one?
Choose one or create one, associated with a username and your domain name, such as [email protected].
Avoid server administrator addresses, such as [email protected].
The history and correspondence between the domain and the SMTP server are points that anti-spam filters carefully analyze, so reuse your address from one campaign to the next.
SMTP and spam: what's at stake for your business?
The blacklist threat
When your emails go to spam, you damage the reputation of your Internet Protocol (IP) address . Email servers are list-based.
By sending emails without taking care to meet anti-spam criteria, your IP address can be blacklisted. And once the damage has been done, it is even harder to undo.
Choosing an SMTP email server
In the event of a problem, if your emails are consistently being considered spam, it is your SMTP server that you need to contact.
Action needs to be taken upstream, at the source. This is why it is so important to choose an SMTP server that can provide support and quality email service when you need it.
Email Software Solutions
Email marketing solutions work with shared IPs. A bad practice perpetrated by one user can have repercussions on others.
This is why publishers are particularly vigilant. Whether it’s SimpleMail, Sarbacane, ActiveTrail or SendinBlue, they all offer a set of best practices already integrated into the tool and take care of configuring the SMTP server to maximize the deliverability of your mailings.
Your SMTP server, responsible for sending emails, needs to show your credentials to webmails and
email clients
of the recipients. Therefore, you need to configure it properly.