What about the budget?
Posted: Mon Jan 20, 2025 5:52 am
Now that you understand the opportunities that Paid Media can generate within your marketing strategy, you are ready to set an appropriate budget. When setting the budget, we must take into account a few points:
budget available for the company's marketing sector;
Paid Media is an integral part of the strategy and not the complete one;
which platforms have the greatest adherence to the target audience/persona ;
Understand, you need to balance your company's marketing fronk oil email list budget so that parts of your digital strategies don't become outdated or forgotten.
Investing in Paid Media alone does not guarantee success without good SEO work .
It is also essential to produce content so that your company gains more relevance on Google .
Finally, social media , used for interactions with the brand's followers and fans, helping to gain organic reach .
This must happen so that you are not just a salesperson, but have something to create a dialogue with your audience.
Budget set, now what?
After defining the paid media budget, you must identify the KPIs ( Key Performance Indicators ) for the investment to be made.
With this action, the team or specialist will have good guidance in choosing the platform and formats within the advertising campaigns. This way, they will know how to allocate the budget considering the minimum daily investment for each one.
budget available for the company's marketing sector;
Paid Media is an integral part of the strategy and not the complete one;
which platforms have the greatest adherence to the target audience/persona ;
Understand, you need to balance your company's marketing fronk oil email list budget so that parts of your digital strategies don't become outdated or forgotten.
Investing in Paid Media alone does not guarantee success without good SEO work .
It is also essential to produce content so that your company gains more relevance on Google .
Finally, social media , used for interactions with the brand's followers and fans, helping to gain organic reach .
This must happen so that you are not just a salesperson, but have something to create a dialogue with your audience.
Budget set, now what?
After defining the paid media budget, you must identify the KPIs ( Key Performance Indicators ) for the investment to be made.
With this action, the team or specialist will have good guidance in choosing the platform and formats within the advertising campaigns. This way, they will know how to allocate the budget considering the minimum daily investment for each one.