Learn what not to do in a sales email and avoid problems
Posted: Mon Jan 20, 2025 5:47 am
An efficient way to achieve conversion is by sending sales emails , also known as a form of email marketing.
This process cannot be left out of your company or brand sales planning.
And many recognize the importance of this tool, as it is a more traditional form of communication on the Internet.
Follow the article and learn more about sales emails and what not to do in them.
Sales Email: What It Is and What Not to Do
With the evolution of technologies and the creation of digital marketing , the possibilities of increasing sales and professional progress through email were realized.
In short, sales email is a type of email marketing that uses digital marketing campaigns to establish contact with the customer and guarantee sales with them, as well as helping to build loyalty.
The email needs to be informative and relevant afghanistan whatsapp lead to your customer, so that they have a good impression of your brand.
However, to send a good email, you need to follow templates, writing tactics and methods of persuasion so that the reader wants to close sales and learn more about your business.
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But, just as important as knowing what to do, it is necessary to know what NOT to do so that your sales email is successful. Check it out:
1. Buy Email Lists
Buying email lists so you can grow your contact base is not the best option.
This is because, in addition to being an illegal practice, due to the fact that personal information is being sold, these lists come without any filter.
You have no guarantee that the emails are up to date , or that the email list you received contains people who fit the persona you want.
These lists can be made up of different profiles and interests, and your sales strategy can backfire.
Your contact list must be of quality and be made up of people who have shown interest in participating.
To acquire qualified leads , you can advertise a free product or service, and in exchange, get people's email addresses to share this product.
2. Too Many Links and Images
Too many links and images in your sales email can result in users rejecting them and also being classified as spam.
However, creating an email marketing campaign without any hypertext elements can become completely unattractive.
Therefore, create an email marketing campaign with short, balanced text with links and images in its sequence to facilitate user understanding.
3. Text without triggers
A sales email without mental triggers can make the reader think it is boring and not even finish reading it.
Additionally, customers receive so many emails per day that it becomes obvious that they discard many of them.
Therefore, an email marketing campaign must be a square text, with appropriate images and links, and that immediately catches the customer's attention, so that they don't miss your email.
It is important to set aside some time in your day to dedicate to writing your texts, especially campaign texts .
4. Too Many Emails
This is one of the most important tips: Sending sales emails to your customers all the time can drive them away.
This is one of the worst mistakes to make in campaigns, as excess is considered spam.
Additionally, cluttering your inbox can also make you look annoying and cause users to unsubscribe from your list, causing you to lose touch.
Additionally, too many emails make it seem like the company is eager to close a sale at all costs.
Therefore, the ideal is to be able to maintain a balance in sending emails so that you can keep your clientele loyal and happy to receive your emails.
5. Use Automatic Email Sending Tools
Using any type of email blast tool can cause serious damage to your brand and your profits.
Specialist software is ideal for you to create your campaign and send appropriate and professional emails to each persona.
The ideal is a tool that can segment the contact base and schedule the time for sending emails , and that is also a tool that facilitates the creation of email layouts, with possibilities for responsive templates.
It is also ideal to analyze the metrics resulting from sending emails: response rate, rate of emails that bounced back because they were deactivated, and those who unsubscribed from the list.
Having seen all the steps that should not be taken in a sales email, it is important to understand that business organization is crucial.
This way you have a well-structured sales and marketing team, with well-designed and centralized processes.
Have Management Software and Organize your Company
When you have an organization, through tools, it is much easier to have a qualified business.
This process cannot be left out of your company or brand sales planning.
And many recognize the importance of this tool, as it is a more traditional form of communication on the Internet.
Follow the article and learn more about sales emails and what not to do in them.
Sales Email: What It Is and What Not to Do
With the evolution of technologies and the creation of digital marketing , the possibilities of increasing sales and professional progress through email were realized.
In short, sales email is a type of email marketing that uses digital marketing campaigns to establish contact with the customer and guarantee sales with them, as well as helping to build loyalty.
The email needs to be informative and relevant afghanistan whatsapp lead to your customer, so that they have a good impression of your brand.
However, to send a good email, you need to follow templates, writing tactics and methods of persuasion so that the reader wants to close sales and learn more about your business.
Free Materials Soften Systems
But, just as important as knowing what to do, it is necessary to know what NOT to do so that your sales email is successful. Check it out:
1. Buy Email Lists
Buying email lists so you can grow your contact base is not the best option.
This is because, in addition to being an illegal practice, due to the fact that personal information is being sold, these lists come without any filter.
You have no guarantee that the emails are up to date , or that the email list you received contains people who fit the persona you want.
These lists can be made up of different profiles and interests, and your sales strategy can backfire.
Your contact list must be of quality and be made up of people who have shown interest in participating.
To acquire qualified leads , you can advertise a free product or service, and in exchange, get people's email addresses to share this product.
2. Too Many Links and Images
Too many links and images in your sales email can result in users rejecting them and also being classified as spam.
However, creating an email marketing campaign without any hypertext elements can become completely unattractive.
Therefore, create an email marketing campaign with short, balanced text with links and images in its sequence to facilitate user understanding.
3. Text without triggers
A sales email without mental triggers can make the reader think it is boring and not even finish reading it.
Additionally, customers receive so many emails per day that it becomes obvious that they discard many of them.
Therefore, an email marketing campaign must be a square text, with appropriate images and links, and that immediately catches the customer's attention, so that they don't miss your email.
It is important to set aside some time in your day to dedicate to writing your texts, especially campaign texts .
4. Too Many Emails
This is one of the most important tips: Sending sales emails to your customers all the time can drive them away.
This is one of the worst mistakes to make in campaigns, as excess is considered spam.
Additionally, cluttering your inbox can also make you look annoying and cause users to unsubscribe from your list, causing you to lose touch.
Additionally, too many emails make it seem like the company is eager to close a sale at all costs.
Therefore, the ideal is to be able to maintain a balance in sending emails so that you can keep your clientele loyal and happy to receive your emails.
5. Use Automatic Email Sending Tools
Using any type of email blast tool can cause serious damage to your brand and your profits.
Specialist software is ideal for you to create your campaign and send appropriate and professional emails to each persona.
The ideal is a tool that can segment the contact base and schedule the time for sending emails , and that is also a tool that facilitates the creation of email layouts, with possibilities for responsive templates.
It is also ideal to analyze the metrics resulting from sending emails: response rate, rate of emails that bounced back because they were deactivated, and those who unsubscribed from the list.
Having seen all the steps that should not be taken in a sales email, it is important to understand that business organization is crucial.
This way you have a well-structured sales and marketing team, with well-designed and centralized processes.
Have Management Software and Organize your Company
When you have an organization, through tools, it is much easier to have a qualified business.