Google discover: see how this tool can increase visits to your website
Posted: Mon Jan 20, 2025 5:45 am
Google Discover is another tool from the world's best-known search site to help businesses.
Through it, businesses can promote content about their company organically and thus bring more visits to their website.
In other words, it is a way to promote your website and thus reach more audiences directly on their cell phones and according to topics of interest.
Understand everything about Google Discover here and how to use this powerful tool to bring more people to your website.
Google Discover, get to know
Google is a search engine. Its structure is based on the format in which the user performs a search action and the tool presents what he wants.
The Google Discover tool works the opposite way, bringing content to the public before they even search.
In other words, Google works in the opposite way to its traditional tool, anticipating content of interest to the public.
But how is this done? Through a content feed switzerland whatsapp lead assembled according to the user's behavior and interests.
In other words, Google studies what people access or search for most on their website and then creates a personalized feed with topics that may interest them.
The Google Discover tool is exclusive to mobile devices and was launched in 2018, forming part of the brand's most recent innovations.
On Android devices, the feed can be found either in the Google App, just below the search bar, or on the home screen by swiping to the right (on some devices).
On iOS devices, Google Discover is located in the Google app just below the search bar.
How is the tool structured?
Well, as mentioned above, Google Discover can be found mainly in the Google app installed on your mobile device.
Just below the search box, as soon as the user scrolls the screen, they will find several “cards” with the image, title and date of the content.
If interested, the person clicks on the card and will be sent directly to the content website, accessing it in full.
The selection of content to be displayed is made according to user behavior on the Google network.
In other words, according to the research carried out, websites consulted and other information that the company has access to according to your permission.
Additionally, users can manually customize the content that will be displayed in their feed.
To carry out this customization, simply click on the three dots next to the news and show whether you liked it or not, and whether you want to continue seeing or not, such types of content.
There is also a way to follow specific topics and thus make content considered relevant to the topic the user follows appear.
In any case, Google's objective, both in its traditional tool and in Discover, is to offer relevant content to its users.
Discover also boosts the organic reach of company websites through its feed.
How do I get content into Discover?
Discover places content organically in your feed, meaning no direct financial investment is required.
What is necessary to be able to position your content in Discover, then, is to optimize your website and content production for this.
But don't worry. There's no big secret to it! The Google Discover Help Center provides two guidelines for optimizing your content:
(1) publish content that may be of interest to users and
(2) use high resolution images in the material
Basically, then, you need to ensure that the website is optimized according to SEO , in order to be positioned by Google Discover.
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As for whether it is interesting and relevant, the ranking is carried out according to a series of metrics.
Some of the most important are: the time spent on the page and also the page loading time and lastly whether the website is optimized for mobile devices.
As for high-quality images, it is recommended that they be at least 1200 pixels wide and also configured according to the Help Center recommendations.
Monitoring Performance in Discover
Once you have content ranked in Discover, you can monitor its performance in the tool.
This is accomplished through the Performance Report , which shows the following metrics: impressions, clicks, and CTR (Click-Through Rate).
The reports show results from the last 16 months, however, it is necessary to have a minimum impression limit on the content.
There are countless reports from the most varied types of businesses, which have already seen significant growth in the number of website hits when using the platform.
Therefore, it is essential that companies optimize their Content Marketing strategies to position their productions on Google Discover.
Have a Business Management System at your business's disposal
To complement your company's processes, along with marketing techniques such as Google Discover, it is important to have management control through a system.
Tax and management tools help with the organization and quality of a business.
Therefore, Soften Sistemas offers complete and optimized applications for Brazilian entrepreneurs, with tax, inventory, sales and finance functionalities.
And all this with implementation, training and unlimited technical support . Don't waste time and contact us now to purchase yours.
Through it, businesses can promote content about their company organically and thus bring more visits to their website.
In other words, it is a way to promote your website and thus reach more audiences directly on their cell phones and according to topics of interest.
Understand everything about Google Discover here and how to use this powerful tool to bring more people to your website.
Google Discover, get to know
Google is a search engine. Its structure is based on the format in which the user performs a search action and the tool presents what he wants.
The Google Discover tool works the opposite way, bringing content to the public before they even search.
In other words, Google works in the opposite way to its traditional tool, anticipating content of interest to the public.
But how is this done? Through a content feed switzerland whatsapp lead assembled according to the user's behavior and interests.
In other words, Google studies what people access or search for most on their website and then creates a personalized feed with topics that may interest them.
The Google Discover tool is exclusive to mobile devices and was launched in 2018, forming part of the brand's most recent innovations.
On Android devices, the feed can be found either in the Google App, just below the search bar, or on the home screen by swiping to the right (on some devices).
On iOS devices, Google Discover is located in the Google app just below the search bar.
How is the tool structured?
Well, as mentioned above, Google Discover can be found mainly in the Google app installed on your mobile device.
Just below the search box, as soon as the user scrolls the screen, they will find several “cards” with the image, title and date of the content.
If interested, the person clicks on the card and will be sent directly to the content website, accessing it in full.
The selection of content to be displayed is made according to user behavior on the Google network.
In other words, according to the research carried out, websites consulted and other information that the company has access to according to your permission.
Additionally, users can manually customize the content that will be displayed in their feed.
To carry out this customization, simply click on the three dots next to the news and show whether you liked it or not, and whether you want to continue seeing or not, such types of content.
There is also a way to follow specific topics and thus make content considered relevant to the topic the user follows appear.
In any case, Google's objective, both in its traditional tool and in Discover, is to offer relevant content to its users.
Discover also boosts the organic reach of company websites through its feed.
How do I get content into Discover?
Discover places content organically in your feed, meaning no direct financial investment is required.
What is necessary to be able to position your content in Discover, then, is to optimize your website and content production for this.
But don't worry. There's no big secret to it! The Google Discover Help Center provides two guidelines for optimizing your content:
(1) publish content that may be of interest to users and
(2) use high resolution images in the material
Basically, then, you need to ensure that the website is optimized according to SEO , in order to be positioned by Google Discover.
Free Materials Soften Systems
As for whether it is interesting and relevant, the ranking is carried out according to a series of metrics.
Some of the most important are: the time spent on the page and also the page loading time and lastly whether the website is optimized for mobile devices.
As for high-quality images, it is recommended that they be at least 1200 pixels wide and also configured according to the Help Center recommendations.
Monitoring Performance in Discover
Once you have content ranked in Discover, you can monitor its performance in the tool.
This is accomplished through the Performance Report , which shows the following metrics: impressions, clicks, and CTR (Click-Through Rate).
The reports show results from the last 16 months, however, it is necessary to have a minimum impression limit on the content.
There are countless reports from the most varied types of businesses, which have already seen significant growth in the number of website hits when using the platform.
Therefore, it is essential that companies optimize their Content Marketing strategies to position their productions on Google Discover.
Have a Business Management System at your business's disposal
To complement your company's processes, along with marketing techniques such as Google Discover, it is important to have management control through a system.
Tax and management tools help with the organization and quality of a business.
Therefore, Soften Sistemas offers complete and optimized applications for Brazilian entrepreneurs, with tax, inventory, sales and finance functionalities.
And all this with implementation, training and unlimited technical support . Don't waste time and contact us now to purchase yours.