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Google my business: why optimize it today?

Posted: Mon Jan 20, 2025 5:41 am
by muskanhossain
Not everyone knows what Google My Business is or how it works.

This may be your case and if so, the truth is that you are probably missing out on some really cool opportunities with your company.

Okay, not all of us need to know everything when it comes to digital marketing , but certain innovations are extremely welcome and beyond necessary.

Below, learn more about the benefits and gains of Google My Business.

Learn more about Google My Business
Google My Business
Google My Business is a tool created and offered free of charge by Google.

Its purpose is to allow business owners to find their potential customers more easily.

It works to simplify your encounter with this potential audience.

For this to work, it is necessary to optimize the oman whatsapp lead profile on the platform, and this is precisely what guarantees good results with its continued use.

How important is Google My Business?
It is true that many people believe that they do not need to invest in this tool, since they are used to working in another way, using the world wide web.

The point is that Google My Business really came to revolutionize your business.

Not completely changing what you do, but enhancing what you can achieve.

This is because the system in question helps to boost local sales , allowing information about your company to appear in user searches and even on Google Maps.

What we can say, therefore, is that this advent offers advertising management for your company, from one of the largest search platforms on the planet.

With it you will have:

A much better dialogue with your potential customers;
A bigger meeting with other entrepreneurs;
A more functional exchange of information with other employees.
According to several studies, companies that have their information such as address, telephone number, email and the like on Google My Business are much more easily discovered by their potential consumers, which is incredible.

There is a much greater chance of your business being accessed on Google Maps routes and also of your website being clicked on.

The best thing is that all of this will be measured, that is, all of this data will be measured and give you the perspective of customers who may come to find you and who will discover an excellent brand in you.

Remember to keep your Account Up to Date
An updated account is the ideal way for you to keep your Google My Business working according to your needs and optimized for your demands.

If your address and phone number are not correct and your website is not up to date, it will be difficult for people to trust you.

It is worth mentioning that this system also allows those who have used your services or relied on your products to describe their experience.

And according to studies carried out in 2017, more than 70% of people base their decision on the comments they see from previous customers.

Free materials
Negative points of not having Google My Business Certification
On the other hand, if your company is not in the tool, when there is a search, your customer will not find any Google certification.

This factor can be taken into consideration, especially if the competition already has a presence on the platform, providing greater credibility.

This can be uncomfortable and tends to generate a lot of insecurity. It is one of the reasons why people do not negotiate and do not get in touch.

No matter how well you are positioned on Google (organically or paid), have a presence on social media and produce outstanding content, people take the company's connection with Google very seriously.

In this sense, being up to date with this tool is the best way for you to win more customers, based on the trust you are developing in them.

As much as it may seem silly to optimize this system nowadays, the truth is that it really isn't.

It is very worthwhile and has a lot to guarantee in terms of credibility for your business, and the best thing about it all is that you won't have to pay.

In other words: not taking advantage of Google My Business, which is free and has so much potential to help your business, is foolish.

Leave laziness aside and enjoy everything this powerful and cool tool has to offer. You certainly won't regret it and you'll really enjoy whatever comes your way!

Invest in automated management and gain security in growth
Using Google My Business will allow you to increase your exposure on the network, attracting more customers and increasing your sales.

When this happens, it is important that the company's management is well structured.

For this purpose, get to know Soften Sistemas , which is a specialist when it comes to fiscal and administrative management.

Its systems work with the ERP management model , which manages inventory, sales and finance in an integrated manner.