The importance of reviews in e-commerce
Posted: Mon Jan 20, 2025 4:46 am
Who has never bought a product because of a friend or family member's recommendation? Or stopped buying after a product was reviewed? In the age of online stores, customer reviews are even more important. According to the Ecommerce Trends 2025 survey conducted by Octadesk and Opinion Box, reviews from other buyers are among the most decisive factors in choosing a product or service, and companies that ignore this practice may be losing customers.
Where and how are consumer reviews made on the internet?
Online reviews can be found on a variety of platforms, which act as major feedback showcases for companies. In the case of e-commerce, reviews are mainly found on:
Marketplaces and online stores: platforms such as Amazon, Mercado Livre and their own online stores have integrated evaluation systems, where customers can rate products with stars and leave austria whatsapp data comments about their shopping experience.
Google My Business: This is a fundamental tool for companies that want to ensure a recognized presence in the digital world. Through business profiles, customers leave reviews that are visible in both Google searches and Google Maps.
Reputation sites and social networks: sites such as Reclame Aqui and TripAdvisor, in addition to reviews on corporate Facebook pages, also directly influence consumer trust.
According to the Ecommerce Trends 2025 survey, 30% of consumers say that the opinion of other buyers is the most influential factor in their purchasing decision , while 23% consider ratings on company reputation sites as an important criterion.
How important is Google for digital marketing?
Google is one of the world’s leading search engines, accounting for a significant portion of digital traffic. It’s no surprise that 58% of consumers start their search for a product directly on Google, according to the same survey. This reinforces the importance of being well positioned and, above all, having a well-reviewed and updated profile on Google My Business.
Google My Business allows businesses to control how they appear in searches and on Google Maps, including information such as address, hours of operation, and customer reviews. These reviews help increase business visibility and build trust.
According to the study, 91% of people stopped buying because they thought a store was a scam. Among these, 63% said they were suspicious because they could not find reviews from other customers and 51% said that the store's absence on Google made them suspicious. This shows the direct impact that presence and reviews on search platforms have on the perception of credibility.
Where and how are consumer reviews made on the internet?
Online reviews can be found on a variety of platforms, which act as major feedback showcases for companies. In the case of e-commerce, reviews are mainly found on:
Marketplaces and online stores: platforms such as Amazon, Mercado Livre and their own online stores have integrated evaluation systems, where customers can rate products with stars and leave austria whatsapp data comments about their shopping experience.
Google My Business: This is a fundamental tool for companies that want to ensure a recognized presence in the digital world. Through business profiles, customers leave reviews that are visible in both Google searches and Google Maps.
Reputation sites and social networks: sites such as Reclame Aqui and TripAdvisor, in addition to reviews on corporate Facebook pages, also directly influence consumer trust.
According to the Ecommerce Trends 2025 survey, 30% of consumers say that the opinion of other buyers is the most influential factor in their purchasing decision , while 23% consider ratings on company reputation sites as an important criterion.
How important is Google for digital marketing?
Google is one of the world’s leading search engines, accounting for a significant portion of digital traffic. It’s no surprise that 58% of consumers start their search for a product directly on Google, according to the same survey. This reinforces the importance of being well positioned and, above all, having a well-reviewed and updated profile on Google My Business.
Google My Business allows businesses to control how they appear in searches and on Google Maps, including information such as address, hours of operation, and customer reviews. These reviews help increase business visibility and build trust.
According to the study, 91% of people stopped buying because they thought a store was a scam. Among these, 63% said they were suspicious because they could not find reviews from other customers and 51% said that the store's absence on Google made them suspicious. This shows the direct impact that presence and reviews on search platforms have on the perception of credibility.