First of all, Facebook Stories are a great tool to humanize your brand and show your customers behind the scenes of your business.
When you run a Facebook business page, you have two options for posting stories: organically, as you would on a personal account, or through paid ads. It all depends on your goal at the time.
When it comes to story ideas, remember that 50% of Facebook users want to explore new products, and 46% want to hear your practical tips .
Therefore, stories can be a great opportunity for brands to cell phone database increase their engagement, develop brand awareness and strengthen relationships with their audience .
The reason is that unlike regular Facebook posts, which appear in people's feeds, Facebook Stories appear at the top of the Facebook app, providing a prominent place for businesses to engage users.
Plus, while Stories are growing, the number is still low, so you can stand out from the competition and increase your organic reach !
It's also worth mentioning that you can publish Instagram stories on Facebook, making it easier to share on both platforms.
Discover how to create Facebook Stories
First of all, this is a business page, so you must have administrator or editor access. Unlike Instagram, Facebook allows you to post from your desktop, but the features are simpler, with just images and text. To get the most out of the Stories features, try posting from the app. With that in mind, we can start creating!
To do this, log in to the Facebook app, and click on your profile picture > Create Story > Select a photo or video from your camera roll or tap on the camera icon to create your own look .
From here, you can use Boomerang to make the image move forward and backward, or add music, filters, stickers, text options, and special effects .
If you have money available in your advertising budget, you can create campaigns with Stories. After all, Facebook Ads Manager allows you to track how many people convert on that action .