Before the project, Tattelecom conducted

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PAO Tattelecom, a multiservice telecommunications operator in the Republic of Tatarstan, has completed the automation of CRM processes based on the low-code platform BPMSoft, developed by the company BPMSoft (part of the IT holding LANSOFT). The implementation of the system took five months and was carried out by experts from the integrator Smart Innovations.

a comprehensive analysis of argentina whatsapp number databa se Russian platforms to select the most suitable IT solution for automating CRM processes. As a result of the study, the BPMSoft system was chosen due to its flexibility, ease of use and potential for further development, which made it ideal for automating sales processes and supporting corporate clients.

B2B sales were launched five months after the start. "Smart Innovations" provided consulting support, design of target business processes and their automation on the BPMSoft platform. The created architecture of the CRM system proved its reliability and efficiency, demonstrating rational use of computing resources already during the first year of operation.

An important achievement of the project was the implementation of 14 optimized processes for sales management and customer support. Thanks to integrations with five internal information systems and a virtual automatic telephone exchange, the new system demonstrated high flexibility and efficiency. The process of data migration from various Excel tables went smoothly, which significantly simplified the transition to the new platform.

As a result of the implementation, controllability was significantly increased and key sales stages were automated, which made it possible to implement a feedback mechanism for monitoring the effectiveness of processes in real time. This led to a significant reduction in labor costs for management, reporting and performing routine operations, freeing up time for strategic work of employees.

The new system also increased the transparency of interactions with both current and potential clients. Employees received centralized access to all client information through a user-friendly interface, with one click. The flexibility of the new system allowed for prompt changes to sales processes within one day, which gives the company the ability to instantly respond to changes in the market environment.

"The implementation of the BPMSoft platform has allowed us not only to automate sales and customer support processes, but also to increase their manageability and transparency. Now we can monitor the efficiency of employees in real time, promptly make changes and respond to customer needs faster. This is an important step in the development of our services and another tool for strengthening our position in the market," said Sergey Shagiakhmetov, Deputy General Director for Commercial and Government Segments of PJSC Tattelecom.

"For us, the project with Tattelecom was an opportunity to demonstrate our experience a