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The performance of large companies in the market

Posted: Sun Jan 19, 2025 10:43 am
by Fgjklf
First of all, it is important to understand that adapting your company's website means acting in accordance with the law and avoiding future problems. However, the organization will also have other benefits, such as:

more visitors to the website : when the website is accessible, it is possible to reach a greater number of active users, ensuring that your message is delivered to everyone;
You may not know, but some of the strategies focused on accessibility are done in the SEO area . This will help your website perform well in Google search engines;
With empathy, we generate a positive image of the company , buy bitcoin email list because we put ourselves in the other person's shoes and understand (at least a little) the way the person lives. This is called inclusion.
In addition to all the benefits mentioned above, your company will stand out when it comes to empathy. Just take a look at some companies that are already a reference!

Renault do Brasil: expanded its social inclusion initiatives by making its website more accessible. To do this, the company uses a website reader, as well as a virtual translator called Maya from Hand Talk.

“Diversity and inclusion are values ​​for Renault worldwide and we understand the importance of communicating with all audiences in a clear and easy-to-understand manner. With this technology, we are contributing to more equal communication,” said Livia Kinoshita, Marketing Manager at Renault do Brasil, in an interview with Hand Talk.

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Gupy: in addition to having a well-structured and easy-to-access website, Gupy has made job searches more accessible.

In an interview conducted by Hand Talk, Guilherme Dias, CMO & Co-founder of Gupy, comments: “We decided to make our recruitment and selection website more accessible to people with hearing impairments and deafness. We understand that this is a process composed of two important parts: the first is to ensure that these people can access the vacancies published by companies using the Libras translation feature; the second is to encourage more companies to make their selection processes accessible in order to employ these professionals, in addition to preparing an inclusive work environment to welcome them”.