5 mistakes that prevent your blog from selling and 24 ideas to fix them
Posted: Sun Dec 22, 2024 5:19 am
What a joy! You now have your blog. You have listened to the digital marketing experts, SEO recommendations and even your boss's need to make space for all the company's news. You finally have your blog and it requires a great effort from your team; time for planning and writing, but what are the results? Where are the great benefits that everyone was talking about? What are we doing wrong? In this post we will discover some common mistakes that are causing your blog to not improve your sales and, above all, we will give you ideas on how to improve it!
Mistake #1: Your blog has no purpose
No. “My competition has one” is not a goal. If you don’t have a goal, where are you going to direct your blog? The first step to measuring the results of our blog is to define what results we want. In some cases we need our blog to improve our branding, in other cases, we want our blog to have a more sales-focused objective and be a gateway to conversion. Normally we should define the objectives before launching into creating a blog, but if you haven’t done so, it doesn’t matter. Take a step back and define the objectives of your blog and its KPIs to measure your results. You can have more than one but remember that they must be specific, measurable business mailing lists poland and realistic.
“Define your blog’s goals and KPIs to measure your results. You can have more than one, but remember that they must be specific, measurable and realistic.”
Blog Goal Ideas:
Increase your website traffic
Improve your SEO positioning
Branding
Build customer loyalty
Inform your potential customers
Grow your database
Mistake #2: It is not focused on the needs of your clients or potential clients
You may think that your navel is super interesting, but it won’t help you sell more. It’s a very common mistake to create content only thinking about what we want to tell and without thinking about what our clients or potential clients want to read. Find the balance between both! Find out what the interests of your target audience are and relate it to the topic you want to talk about. It’s easier than you think. Many times we just have to change the focus of our content. For example, we have a new fingerprint access control device
Mistake #1: Your blog has no purpose
No. “My competition has one” is not a goal. If you don’t have a goal, where are you going to direct your blog? The first step to measuring the results of our blog is to define what results we want. In some cases we need our blog to improve our branding, in other cases, we want our blog to have a more sales-focused objective and be a gateway to conversion. Normally we should define the objectives before launching into creating a blog, but if you haven’t done so, it doesn’t matter. Take a step back and define the objectives of your blog and its KPIs to measure your results. You can have more than one but remember that they must be specific, measurable business mailing lists poland and realistic.
“Define your blog’s goals and KPIs to measure your results. You can have more than one, but remember that they must be specific, measurable and realistic.”
Blog Goal Ideas:
Increase your website traffic
Improve your SEO positioning
Branding
Build customer loyalty
Inform your potential customers
Grow your database
Mistake #2: It is not focused on the needs of your clients or potential clients
You may think that your navel is super interesting, but it won’t help you sell more. It’s a very common mistake to create content only thinking about what we want to tell and without thinking about what our clients or potential clients want to read. Find the balance between both! Find out what the interests of your target audience are and relate it to the topic you want to talk about. It’s easier than you think. Many times we just have to change the focus of our content. For example, we have a new fingerprint access control device