How to build a sales funnel on a marketplace

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On the marketplace, there are two key points for the seller that can be influenced by visuals during sales: the cover and internal slides.


Sales Influence Points. Source: Author's illustration

The goal of the cover is to capture the attention of a uganda telegram database potential client in the search results feed and attract the buyer into the funnel. At this step, we compete for the buyer's attention with other sellers.

The purpose of internal slides is to guide the client through our sales funnel from point A to point B. At the second step, we sell, since there is no longer any competition inside the card and the client’s attention is completely ours.

It is more difficult to build a sales funnel on a marketplace than on another platform. For example, in your own online store. Because sellers do not have enough tools for this: fewer opportunities for analytics, and the site itself cannot be edited. But you can still make a funnel.

What does a funnel look like on a marketplace:

the buyer saw the product;
went into the card and studied it;
added the product to the cart;
placed an order;
bought it out.
Conversions at funnel stages on the marketplace. Source: illustration by the author