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Nearly 50% of B2B sales reps dread making cold calls. Can you blame them? With a success rate of about 2% and a whopping 80% of cold calls going to voicemail, it’s easy to get discouraged. But before you start praising technology for slaying the “outdated strategy” of cold calling, let’s look at the facts. 69% of decision-makers accepted at least one cold call over a 12-month timeframe according to a study by RAIN Group.Even more interesting, 57% of c-suite executives and VPs prefer to receive a cold call over other outbound marketing strategies.

So if this IS true, why are cold calling conversion rates so low? We list of usa cell phone number have a theory. 44% of salespeople give up on a prospect after just one follow-up call, but 80% of the time it takes 5 follow-up calls to seal the deal (Investpcro). Therefore, the problem seems to be a lack of persistence rather than a lack of effectiveness in the strategy. So, to answer the question of “Is cold calling effective for B2B?” we must respond with a resounding “YES!” Cold calling still works well as a part of your business’s overall lead generation strategy, especially if you want to speed up your sales cycle. By presenting your value proposition and overcoming objections in a swift and decisive manner,



a cold call can influence a prospect in a way that simply can’t be replicated by emails or lead magnets alone. But you can’t approach it as you did 20 years ago. Today, a B2B cold call is simply just another touchpoint, not the main form of contact. Even if you do get sent to voicemail jail look at it as an opportunity. A well-scripted message could lead to a prospect researching your company effectively sending them further down the

pipeline. The downside is that cold calling can get expensive while handling it in-house simply because of labor costs. This is why many companies partner with a B2B lead generation firm. By outsourcing the beginning stages of the sales cycle such as researching potential clients, creating lead lists, launching email campaigns, calling potential prospects, and qualifying interested decision-makers, your salespeople can focus on the more crucial steps of the process such as well … selling. All these added expenses and time-intensive processes are the reason why outsourcing B2B lead generation is 43% more effective (NNC).
Benefits of B2B Cold Calling