What are the types of ads on LinkedIn?
Posted: Sun Jan 19, 2025 9:53 am
The three most common types of ads on LinkedIn are Sponsored Content, Text Ads, and Sponsored Inmail . If you have any questions, ask a digital agency how you can sell more.
Now, let’s see how each of them works and how you can use them.
Sponsored Content
This ad class is ideal if you want to increase brand awareness , build relationships, and generate leads .
With it, you can spread the messages your brand wants to convey, regardless of the device your users are using. All this, from several segmentation options so you can reach exactly the audience you want.
Additionally, you can leverage this ad category to create art director email list relevant discussions with your consumers , whether it’s sharing content or developing upcoming events.
If you still want more, Sponsored Content (native ads from the world's largest professional network) will help you capture the attention of the people most likely to become good leads .
Advertising content will appear in the user's newsfeed .
To access this feature, you must have a “Company Page” set up.
You can still:
reach your audience exactly with precise segmentations;
share your publications to attract new contacts and have more followers;
publish on a variety of devices, such as computers, tablets and smartphones ;
easily set your budget, choosing whether you want to pay for impressions or clicks;
Use Direct Sponsored Content to easily test message creation.
Now, let’s see how each of them works and how you can use them.
Sponsored Content
This ad class is ideal if you want to increase brand awareness , build relationships, and generate leads .
With it, you can spread the messages your brand wants to convey, regardless of the device your users are using. All this, from several segmentation options so you can reach exactly the audience you want.
Additionally, you can leverage this ad category to create art director email list relevant discussions with your consumers , whether it’s sharing content or developing upcoming events.
If you still want more, Sponsored Content (native ads from the world's largest professional network) will help you capture the attention of the people most likely to become good leads .
Advertising content will appear in the user's newsfeed .
To access this feature, you must have a “Company Page” set up.
You can still:
reach your audience exactly with precise segmentations;
share your publications to attract new contacts and have more followers;
publish on a variety of devices, such as computers, tablets and smartphones ;
easily set your budget, choosing whether you want to pay for impressions or clicks;
Use Direct Sponsored Content to easily test message creation.