Products: Personal computers, monitors and automated workstations
Posted: Sun Jan 19, 2025 8:34 am
There Are Multiple Levels of Regulation
In America, text messages are governed by multiple agencies. Each of these groups has a different job, but they all have the same goal. At the end of the day, these seemingly cumbersome laws are in place to protect consumers, and nobody wants to end up being the bad guy. That’s why it’s so important to do your research or hire a company that’s done theirs.
I don’t want to turn this into a length legal mongolia company email list discussion, so I’ll just give a quick run-down of each group you should know about:
The Federal Communications Commission (FCC) is at the top of the ladder.
The Federal Trade Commission (FTC) enforces the laws created by the FCC. They also handle complaints from consumers. Text message scams are particularly important issues for this agency.
The Telephone Consumer Protection Act (TCPA) was created by the FCC. It contains all of the relevant regulations for text messages and phone calls. Included within the TCPA is the official Do Not Call List.
Finally, there’s the Cellular Telecom Industry Association (CTIA), which jointly governs all of the cellular service providers.
You Need to Have Written Permission to Send Messages
This is the big issue for any SMS marketing campaign. It doesn’t matter what you’re selling, you need to have written permission to send out messages. Otherwise, you’re in violation of the TCPA. You’ll also be in big trouble with Canada, at which point you’re in double the trouble. YIKES!
In America, text messages are governed by multiple agencies. Each of these groups has a different job, but they all have the same goal. At the end of the day, these seemingly cumbersome laws are in place to protect consumers, and nobody wants to end up being the bad guy. That’s why it’s so important to do your research or hire a company that’s done theirs.
I don’t want to turn this into a length legal mongolia company email list discussion, so I’ll just give a quick run-down of each group you should know about:
The Federal Communications Commission (FCC) is at the top of the ladder.
The Federal Trade Commission (FTC) enforces the laws created by the FCC. They also handle complaints from consumers. Text message scams are particularly important issues for this agency.
The Telephone Consumer Protection Act (TCPA) was created by the FCC. It contains all of the relevant regulations for text messages and phone calls. Included within the TCPA is the official Do Not Call List.
Finally, there’s the Cellular Telecom Industry Association (CTIA), which jointly governs all of the cellular service providers.
You Need to Have Written Permission to Send Messages
This is the big issue for any SMS marketing campaign. It doesn’t matter what you’re selling, you need to have written permission to send out messages. Otherwise, you’re in violation of the TCPA. You’ll also be in big trouble with Canada, at which point you’re in double the trouble. YIKES!