Harness the power of recommended videos

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I want to know more about artificial intelligence
One of Armando’s most effective video strategies is using referral requests. Many armenia email list companies are reluctant to ask for recommendations, fearing that it will come across as pushy or selfish. Armando solved this problem by creating videos that focused on customer relationships while also making friendly, direct requests.

For example, his team might create an end-of-project video that thanks the client for their cooperation, celebrates the program's success, and politely invites them to recommend any colleagues who might benefit from similar services. He then continued nurturing past clients by sending out short referral request videos each month.

“It would probably be a lot easier for me if I sent you this video every month for recommendations,” Armando said. "Just reach out in that friendly way and ask... 'If you like my service and you know someone, give us a recommendation if you don't mind.'"

Making this “ask” a consistent part of the customer experience will feel more natural and expected. Customers are more likely to stick around because they've become accustomed to seeing recommendations as an easy way to support a company they value.

Measuring the success of video content across the customer journey
To measure the effectiveness of video content throughout the customer journey, Armando recommends tracking key performance indicators such as email open rates and engagement.